Tag Archive: Major Gifts

Introductions and Connections: Major Donors May Be Closer than You Think

The odds of uncovering a donor, let alone a major donor, from a purchased list are pretty slim. Even with a staggering amount of work, crafting your message, coordinating multimedia vehicle to deliver… Continue reading

Moves Management: Are You Focusing on Donors or Donations?

David Dunlop, Senior Development Officer at Cornell University, came up with a concept called Moves Management. He defines Moves Management as a strategy of changing people’s attitudes so they want to give. The… Continue reading

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